Instagram For Business: 8 Tips To Grow Your Audience

Once you build a solid relationship with some of the folks behind these accounts with a similar audience, you might ask to co-promote each others' accounts. Notice the bios are short, to the point, and may include relevant hashtags. Choose a profile picture on-brand with your other social networks, like your company logo.

Start measuring the impact of your social media campaigns with our 14-day free trial. Each part of the Instagram app uses its own algorithm so we can best recommend content to people we think they'll find value in. Now, here are some things you should definitely consider using while growing your following on Instagram. Regardless of your level of experience, here are some valuable tips you can use to grow your following on Instagram. Stop wasting your time being frustrated about why your Instagram isn’t growing despite your best efforts at implementing everything “the experts” suggest.

Join 1m+ Brands Growing Their Social Media

And users can find your product even if they don’t follow your account. It will appear on a page as they scroll through your product’s overarching category on Instagram’s shop tab. Instagram recently reported that 40% of young people use Instagram to join health-based communities, and at-home workouts are more popular among Instagram users than nonusers. If you’re a personal trainer, a therapist, a coach, a dietician, a fitness brand, or a mental health brand, then Instagram could be a great place to find followers.

• Instagram is also a great place to showcase your talent as a stylist.
• Once you’re set up and ready to go, it’s important to decide what your Instagram business account’s purpose should be and keep it on message.
• Both videos feature Dove products but in a more humanized and authentic way.
• To tag products in Instagram content, or to run certain kinds of Instagram ads, you need to create a product catalog.

OutboundEngine has a team of marketing experts that will create, optimize, and manage Instagram ads for you. We can target the zip codes and interests of the people you want to reach, so your dollars go where you want. Instagram has a feature where you can "pin" posts to the top of your profile, so that when you add new content, these posts will constantly remain at the very top of your profile. Let's give people a taste of your expertise by quickly teaching them something! You could quickly create a list style video, or give away one tip, or allude to your key strategies!

How To Find User Generated Content

Instagram allows you Murafa Digital site to add countdown stickers to your stories. A countdown that leads up to the launching of a new product or important announcement will build up hype. Re-sharing it helps you reach people who missed it the first time round. Even those who've seen a theme before can benefit from your message being reinforced. But they key is that stories can be used for informal, interactive updates.

Therefore, you’ll want to make sure that you interact with other small business owners and other Instagram accounts at all times. Utilizing Instagram stories is more than just broadcasting content; it’s about providing a curated stream of updates that keeps Instagram users captivated and informed about your journey. These stories, when utilized strategically, can significantly enhance your brand’s connection with its followers. If you want to grow your exposure, increase your engagement rate, and ultimately sell more, Instagram is the place to be.

Take the time to consider and select which option is most relevant to your business. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Here’s an example of a well-optimized Instagram business profile by Fabletics Men. It includes a short bio describing what the business is about and a link to the brand’s Instagram storefront. Currently, there’s no option to directly set up a Business Account. You have to first create a personal account and then switch to a Business profile from there.

OwlyWriter AI instantly generates captions and content ideas for every social media network. The best way to create a unified strategy is to schedule your content across all Instagram surfaces (and other social platforms) using a content calendar. Or, take it up a level and schedule all your content to publish automatically at the right time using a tool like the Hootsuite Publisher. You can find demographic information on your existing audience using Instagram Insights, Meta Business Suite, or Hootsuite Analytics.

To stand out, you need to have a strong, distinguishable brand on the platform. Scheduling content in advance ensures control and organization. Instagram scheduling tools ultimately help you hit that cadence we mentioned earlier.