The CX of LCL: How LCL logistics can deliver better customer experiences

7. 6. 2024 | Alena Klimková

Customer Service Still Top Concern in WERC 2019 Annual Report Material Handling and Logistics

customer service and logistics

Supply chains are also becoming digitised in terms of how data is being created, stored, and analysed. Years of investment in the deployment of sensors, cameras, IoT devices, and integrations have helped to digitise the physical movement of goods and has significantly customer service and logistics increased the volume of data created throughout supply chains. In addition, while data was traditionally stored in on-premises warehouses (that were difficult to access, integrate or innovate with), we now see the emergence of cloud-based systems.

customer service and logistics

In her new role, du Preez will assume overall responsibility for all customer service operations, engineering services, aftersales business development, parts logistics, the Mercedes-Benz Academy and MBUSA’s customer assistance centre. Robeff Technology, a Turkish startup, develops autonomous robotic vehicles for food and retail deliveries. The vehicles include an advanced driver-assistance system ChatGPT App (ADAS) and a driverless vehicle system, ensuring efficient and secure last-mile deliveries both indoors and outdoors. Robeff Technology’s products include the RBF-ESC200 electronic speed controller and the RBF-DBW40 single-phase bidirectional steer-by-wire and brake-by-wire control unit. Additionally, its torque sensor interface enhances efficiency and response times for safe autonomous control.

Supply Chain Management vs. Logistics

The software solution enables communication in real-time between manufacturers and a broad network of logistics providers. The Inet TMS automates logistics processes and consolidates transport demands into a single system. Cloud-based SaaS solutions are reshaping the logistics landscape by offering scalable and cost-effective solutions. Logistics companies are adopting ChatGPT cloud-based SaaS platforms to provide pay-per-use models, thereby reducing the need for significant capital investments in IT infrastructure. This cost-effective approach minimizes financial risks and allows businesses to allocate resources more efficiently. Cloud-based applications also streamline global logistics management by breaking down geographical barriers.

customer service and logistics

Trieber took up the lead in Customer Services at the beginning of 2016, having previously worked as director of the service and parts business for Mercedes- Benz Cars. As general manager of aftersales marketing and parts logistics and then aftersales business development. In 2011, he returned to Stuttgart to head up aftersales parts marketing for Mercedes-Benz Cars and smart for five years. Du Preez was previously general manager of the Mercedes-Benz Academy and has also held other management roles at Daimler, including in sales, dealer network development, vehicle and parts logistics, and IT. She joined Mercedes-Benz in 1998 through the company’s division in South Africa where she was a sales planner, before moving to the US in 2007 as general manager of parts logistics.

Warehouses that store, ship, and handle returns are the most common type of 3PL, with many offering super-fast two-day shipping options. And, if you’re expanding globally, international warehouses can help build a global supply chain. Knowing how to refine product fulfillment workflows is a skill that comes with experience—one that retailers can lend from 3PL warehouses. “Historically, there have not been many developments from a machine learning standpoint as to how product goes into and comes out of the warehouse,” says Downie. “That's rapidly changing.” Now, 3PL organizations can adopt AI-based warehouse management software with automatic slotting, which utilizes past patterns of product movement to automatically direct the handling of new inventory.

Atlanta Bonded Warehouse

Hyperautomation is a buzzword in the business world that refers to the use of advanced technologies like Artificial Intelligence (AI), Robotic Process Automation (RPA), and Machine Learning (ML) to automate complex business processes. In February 2023, Microsoft announced a new version of their search engine Bing, in which users can search via conversational prompts, powered by the same technology as ChatGPT. Around the same time, Google announced that they are working on their own AI-powered chatbot, Bard, likely in response to the immense noise made around the public nature of OpenAI's ChatGPT. A technology that revealed itself to be so transformative means that numerous companies started to seek ways to benefit from it, working on creating their own AI-powered chatbots. Without a doubt, artificial intelligence (AI) is here to revolutionise the world, logistics included.

customer service and logistics

Additionally, the logistics and supply chain sector is expected to fully adopt the hyperautomation ecosystem in 3 years. The automotive and energy will transition to hyperautomation processes in about 3-5 years. Taking ample space on today's newspapers, blogs and social media, artificial intelligence (AI) chatbots are rapidly conquering society.

The startup’s solution allows small and medium businesses to quickly digitize operations and integrate AI, IoT, and robotics to improve warehouse and logistics efficiency. We are the leading provider of worldwide smart end-to-end supply chain logistics, enabling the flow of trade across the globe. Our comprehensive range of products and services covers every link of the integrated supply chain – from maritime and inland terminals to marine services and industrial parks as well as technology-driven customer solutions. Michael Podolsky, co-founder and CEO at PissedConsumer, an online reviews and complaints platform, told CMSWire that retailers have adapted by prioritizing efficient logistics and customer-centric policies. Customer service is a critical aspect of logistics operations, and automation can improve the overall customer experience.

SWOT analysis is valuable for evaluating a business’s strengths, weaknesses, opportunities, and threats. In the case of FedEx, conducting a SWOT analysis helps us gain insights into the key factors that contribute to the company’s success and potential challenges and growth opportunities. You can foun additiona information about ai customer service and artificial intelligence and NLP. In one example, Lion Parcel is using AI to address about 90 per cent of customer interactions on WhatsApp – one of their most-used platforms for customer communications.

customer service and logistics

As these trends gain traction, they create new opportunities and challenges for businesses. Staying ahead in this dynamic landscape requires continuous innovation, adaptability, and a commitment to embracing new technologies and sustainable practices. The value chain framework helps organizations identify and group their business functions as primary or secondary activities. Analyzing these value chain activities, subactivities and the relationships between them helps organizations understand them as a system of interrelated functions. Organizations can then individually analyze each to assess whether the output can be improved -- relative to the cost, time and effort required. Value chain analysis occurs when a business identifies its primary and secondary activities and evaluates the efficiency of each point.

The RPA solution has helped them save over 12,000 hours per year that were previously spent on manual work. The company automated 80 processes in 38 areas and six regions, which has led to greater productivity and operational efficiency. The company’s annual revenue increased to $56 million, proving that hyperautomation can yield successful results for small and medium-sized businesses.

You can monitor everything from fulfillment to inventory levels directly from your Shopify admin. We asked a merchant success lead at Shopify Fulfillment Network what they would recommend when it comes to choosing a 3PL. Don’t choose a 3PL based on where you are today, but rather where your business is going to be one to three years from now.

  • The startup also provides solutions such as real-time tracking, route optimization, freight security customized reporting, real-time alerts, and reduces freight costs by leveraging AI-enabled technology.
  • The technology and data quality of FourKites will transform how Westlake Global Compounds services its clients.
  • I have always applauded the organization for taking a stance on societal issues, because as an industry leader we must not be silent.
  • 3PLs maintain their own hours of operation and workflow, which can have a flow-on effect to your business.
  • By partnering with Flexport, a trusted logistics provider, SFN brings advanced technology and efficiency to your fulfillment process.
  • The award ceremony took place on November 14th, at the Royal Lancaster Hotel in London, England.

Utilizing true office installers was both costly and slow, but other standard transportation providers were unable to meet the high expectations of this large furniture manufacturer’s customer commitment. Important success factor for me, especially at the beginning of my career, was the support of my mentors. I could reach out to people representing different functions to get their perspective and gain support based on their experience and market expertise. Since day one I got great support from senior leaders and was enrolled in real comprehensive business cases giving me an overview on how the business works. "I got great support from senior leaders and was enrolled in real comprehensive business cases giving me an overview on how the business works."

Customer experience improvements and collaborative logistics are at the forefront of addressing evolving customer expectations while optimizing efficiency. Last-mile delivery is undergoing significant technological transformation in response to challenges like traffic congestion, customer preferences, and regulatory complexities. Alternative delivery methods, like autonomous robots and drones, ensure faster, more efficient deliveries. Similarly, micro-fulfillment centers strategically positioned in urban areas reduce transit times. New Zealand-based startup Insite makes AI-based software solutions for price prediction, demand forecasting, and optimization of flows and processes. If 3D printing were applied to the production process, consumers would have greater control over the supply chain.

customer service and logistics

This can keep your merchandise within shipping zones, allowing you to provide same-day or two-day shipping. Asset-based 3PLs can sometimes offer more tailored solutions, since they control their assets. Asset-based 3PLs usually specialize in specific industries or regions where they have facilities. When the pressure of shipping and fulfillment is taken off your plate and handed over to the experts, mistakes are less likely to occur. A good 3PL should also be able to provide reports and analytics, which lets you manage the process remotely and help you make better business decisions in the future.

Cost-effective solutions

Wherever we operate, we integrate sustainability and responsible corporate citizenship into our activities, striving for a positive contribution to the economies and communities where we live and work. Maersk Spot was launched in mid-2019 to offer confirmed bookings and loading guarantee to the customers. This is especially notable because overbookings are rampant in the shipping industry, and Maersk Spot is expected to act as a trailblazer that will end the vicious practice. CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. The logistics industry’s uncomplicated adoption of hyperautomation solutions and key use cases’ success stories emphasize the potential of automation to transform business operations.

  • Logistics operations require frequent updates and real-time data analysis for pricing forecasts.
  • I sit on the leadership team for both the M2A Sales and Supply Chain Women (SCW) ERGs and can personally attest to the passion that these groups have to cultivate an inclusive culture for their members and across the Mondelēz network.
  • A fourth-party logistics provider (4PL) manages the entire supply chain, including overseeing 3PLs and other service providers, offering a more comprehensive solution.

One important caveat to note is that companies must closely monitor chatbots serving this function to ensure they provide excellent service. It’s helpful to think of chatbots as capable but inexperienced—just like any new hire—that need managers to periodically tweak their engagement to ensure it meets quality standards. AI has the capability to dramatically improve efficiency in this area by streamlining workflows and completely managing certain processes. Anar Mammadov is the CEO of Senpex Technology and a software development professional with over 18 years experience in enterprise solutions. “Whale Free Zone 8 is not only our latest but also our most distinguished free zone warehouse. It can accommodate CFS, FCL, and LCL cargoes and features a comprehensive warehouse management system, ensuring efficient cargo rotation,” said Mr. Sonchaeng about the new facility’s capabilities.

It involves guaranteeing timely and efficient deliveries, minimizing disruptions, and providing exceptional customer service. When logistics functions in this capacity, it contributes to enhanced customer satisfaction, which, in turn, drives repeat business and fosters brand loyalty. Transforming logistics from a cost center to a value creator is driving business impact, with a focus on last-mile delivery, cost optimization, and leveraging tech and talent.

United Arab Emirates-based startup Shorages is a B2B on-demand warehousing marketplace serving small and medium enterprises (SMEs). Shorages aids companies in finding short-term warehousing requirements from a wide network. US-based startup Clevon produces autonomous electric robot carriers for last-mile delivery.

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